Boost Your Coverage With Effective Press Releases


According to Cision’s 2021 State of the Media report, the demand for press releases remains incredibly high. 78% of journalists said they want to receive press releases and news pitches. But whether you actually grab their attention depends on how well you tell and tailor your story.

Not only do your press releases have to stand out against your competitors, in your industry, and in a noisy news cycle, they must also be relevant to your media contacts and their audiences to generate any meaningful coverage.

We handpicked a trio of resources to help you navigate press release distribution as part of your PR strategy. Download the toolkit to learn how to improve the performance of your press releases and boost coverage.


  • Press Release Distribution Guide - The “Who, What, When, Where” of the Wire: Make the best decisions for your news distribution, whether you’re trying to speak to consumers, make a splash in the local news outlets, or attract curious journalists to pick up your story.

  • The 2021 State of the Press Release Report: Do you know the best time to send a press release? Cision's PR Newswire analyzed more than 100,000 press releases to uncover top trends and key insights to boost coverage.

  • On-Demand Webinar: The 2021 State of the Press Release LIVE: Comms experts discuss their biggest takeaways from the report, and the role press releases play in their overall strategies.

Download the Toolkit

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